The search engines have also made strong use of social media in the past year to improve the advertisements, by integrating the +1 button and experiences within the advertisements. The possibilities in this area are of course endless, when the search engines will also facilitate advertising for specific target groups. That position is currently largely in the hands of Facebook, while the search engines originally focused their advertisements on answering the search intent by means of sponsored search results. However, it is expected that search engines will also continue to play into these opportunities in the coming year, by making the data of target groups that they now collect available on a larger scale for targeting options.
Mobile continues to grow rapidly in 2012
Mobile can no longer be seen as a possible trend. Mobile is everywhere, mobile is no longer brother cell phone list an option, mobile is a fixed part of virtually every online marketing strategy. E-commerce giants like Amazon have been generating billions of euros via mobile devices for a long time, and it is clear that this growth cannot be stopped.
users has given marketers ultimate opportunities to take mobile users into account more specifically in terms of content. The keywords that people search for via mobile devices are in many cases not comparable to the keywords that people search for via desktops. More and more websites will therefore create specific content for users of smartphones and tablets in 2012. The strategy of many marketers will be focused on both apps and a website, and not so much on one of the two. With the combination of these two and good optimization in this area, the opportunities are optimally utilized.