What is email marketing?

[shukla7789]

What is e-mail marketing MediaAs
We live in a time where advertising without the help of digital channels is simply unimaginable. Although social networks dominate this type of advertising, e-mail is still a very important factor. E-mail is used by 94% of Internet users, while social networks are used by only a small 61% compared to e-mail. This means that e-mail is used by 23% more Internet users than social networks.

Email marketing is essentially the use of email to promote desired products or services. By using email, you develop a relationship with existing customers and build a relationship with potential / future customers.

Email marketing is not just sending emails, it's sending emails to a huge number of contacts at once (thousands). For that, you need specialized programs, such as Mailchimp. I'll tell you more about it later... If we tried to do this via regular email, our emails would end up in spam, which we don't want.

The advantages of email marketing are undoubtedly its finland whatsapp database and price. Sending emails is cheaper than other types of digital marketing. Email marketing is great for small businesses because it is very easy to set up and monitor an email marketing campaign. Another advantage is that we check our email very often. We have an email application such as Gmail installed on all devices such as smartphones, computers, etc. Our smartphones are with us all the time, so accessing email is extremely fast and easy.

Email marketing can be tailored to an individual and/or groups of customers. This is called personalized email. One example is that the email says “Dear Marko”, another example is that we send a birthday discount, a birthday card, etc. to a customer (only him) who has a birthday. Such things increase customer trust and loyalty because it is more personal. Customers feel valued when they know that it was intended only for them.

A third example could be sending a customer who recently purchased a product from your online store similar products. Another example is thanking the first-time customer for their first purchase, giving a discount to the third customer who signed up for the newsletter, thanking them for signing up, or giving them a gift...

What is e-mail marketing database MediaAs
What is a customer base, how to get it and how to maintain it?

The first goal of every business should be to build a quality email database. With a quality email database, you will be able to make sales more easily. Once you have achieved this, the most important thing is to treat it properly. You need to dedicate enough time to it and maintain relationships with existing customers. You achieve this with quality content and information. Of course, you also need to work towards acquiring new customers.