There's no doubt that omnichannel marketing and a seamless user experience have become key drivers of a strong digital presence. To ensure consistent delivery of quality content across all platforms, companies need a content management system that makes the process easy from the start.
We've been talking a lot about Headless CMS lately , so you're probably already familiar with the benefits of this system. In this blog, we'll talk about one benefit we haven't mentioned before, which is "content modeling." Content modeling is extremely important, both for websites as the primary source of information for your potential customers, and for other channels where you publish content.
If you approach content modeling correctly, it can help lithuania phone number data you keep up with the future. If you don't commit to it enough, you may encounter difficulties in managing your content.
Let's take a look at why content modeling is so important and how you can make the most of it.
What is a content model and what do you need to know about it?
Content modeling essentially means giving your content a logical structure. Within a content model, you enter different types of content and build relationships between them. Every digital project starts as a content model, and it's important to get off to a good start if you want to improve your content marketing and prevent potential obstacles.
You can think of a content model as a blueprint for a house. To future-proof a project, a well-thought-out plan is essential. You're not likely to just start building a house and rely on improvisation during the work. Given the importance of digital transformation for business, it's advisable to approach content with the same meticulousness.
Basics
Before we continue, it's important to familiarize yourself with some important terms related to content modeling: "content type," "content relationship," "content structure," and "taxonomy."
“Content type” is a fundamental part of any content model. In the following text, for the sake of clarity and readability, we will use the term “type” in some places.
As you might guess, these are different types of content that you will build relationships between. Kentico defines types as “nouns within the content model.” You can add data to each type that you want to display on different platforms/devices, thus giving it a structure (“content structure”).
Be careful when defining types. One of the reasons why content modeling can lead to difficulties in content management is that it is easy to go overboard with details, or not have enough. So when creating types, always keep their purpose and relationships in mind. Think about what you ultimately need, what information you want to make available to users, and to what extent you need to “break up” the content. Also, try to create content in a way that you can reuse.
Depending on the products/services you offer, you can also create categorization. In content modeling, we call this “taxonomy”. This gives the content even more structure, as each content type can have additional tags, and it is easier for the user to navigate through the website.
Example
To explain content modeling in more detail, let's give an example. Imagine that you own a pet supply store and run a website for it. You could set up a package of dry cat food as one type. Some information that could be part of the structure is the brand name, package weight, flavor, description, and information about which animals the food is intended for. The last information listed is an example of a taxonomy in this case.
Let’s say your content type is a package of dry cat food (of a certain brand), the weight of the package is 2kg, and the kibble tastes like chicken. It is possible to build a relationship between this type and a type called “Dry food” (which is probably under the “Food” type). Now imagine that the food in the package we are talking about also has an additional function, such as improving your cat’s digestion. You could link this content type to a type called “For better digestion,” within which there are various products (hence, more types) with that purpose.
This way, it's possible to use one content type multiple times. You create it once, but build multiple connections to other types.