The power of digital influencers and how to use them in b2b marketing

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Question: How do you use influencer marketing to attract B2B consumers? Yes, this type of marketing is important and is becoming increasingly popular, thanks to the great power that digital influencers have.

Okay, but you might be thinking that hiring a digital influencer is a waste of money, because, according to internet gurus, this type of marketing doesn't work. Well, that's exactly where you're wrong. After all, when an influencer marketing strategy is well structured, it does work, and very well!

Want to know why? According to data from Muse Find , 92% of people trust the opinions and recommendations of influencers more than what celebrities and other personalities say . This is because influencers usually show real life in their content, and this creates much more identification between a product being promoted, the person promoting it and the end audience.

Didn’t you find this information enough to convince you to invest in chile whatsapp number database marketing? Then we need to prove to you the power of influencer marketing. Keep reading!

What is influencer marketing?
For those who have doubts about the term, influencer marketing, also known as “influencer marketing”, refers to the digital marketing strategy that relies on the production of content created by so-called “digital influencers”, who create a bridge between a brand and the end audience, taking advantage of the influencers’ success.

Want a practical example of this influencer marketing thing? We have it.

Recently, digital influencer Virginia Fonseca did a live broadcast together with a cosmetics company, and surprisingly, the influencer and the brand together made R$14.9 million in sales, in a live broadcast that lasted 12 hours.

The strategy used? Influencer Marketing + Relationship + Live Shopping, all with a lot of storytelling, a sense of urgency and scarcity.

<Also read: B2B Marketing Strategies. Learn the right way to prospect large accounts in 2023. />

Why is influencer marketing successful?
Let's look at the numbers. According to Lee Odden's Top Rank Marketing study:

86% of B2B brands are successful thanks to influencer marketing;
1/3 of companies report that influencer marketing increases revenue;
85% believe that interest in working with influencers will increase in the next 12 months.
Who is the B2B influencer?
According to the aforementioned study, when hiring an influencer it is necessary to evaluate some vanity metrics, such as followers and subscribers, but the audience matters much less than the relevance of the content generated by the influencer.

Additionally, the influencers who partner most with B2B companies are:

Industry experts and analysts (77%)
Internal executives (56%)
Niche specialists (48%)
Customers (46%)
Professional influencers (45%)
Employees (42%)
Perspectives (12%)
Types of Content That Are Effective in B2B Influencer Marketing
The trend for this content is towards collaborative materials, interactivity and multimedia. This includes:

Webinars (81%)
Social media (74%)
Blog posts (71%)
Recorded video (67%)
Interviews (62%)
Podcasts (52%)
Live video (48%)
Case studies (38%)
Industry (33%)
Interactive content (31%)
Outsourced Analyst (29%)
Social Audio (22%)
Infographics (17%)
Keep an eye on B2B influencer marketing
Yes, influencer marketing is still maturing, but those who already invest in this type of partnership are already reaping the rewards. Therefore, keep an eye out for opportunities and never forget to document all the strategies created in partnership with influencers.