Repeat customers are a great way to make your online store more profitable and profitable for longer. Want to know how?
Continue reading to understand the benefits of investing in this type of strategy, tips for acquiring and maintaining recurring customers in your e-commerce and how Yampi can help in this process.
What is a returning customer?
6 benefits of repeat customers for your online store
How to become a repeat customer in 5 steps
Metrics to track repeat customer acquisition
And how to recover inactive customers?
3 Strategies to Keep Returning Customers
An attractive online store guarantees repeat customers
What is a returning customer?
A recurring customer is one who continues to purchase a product or service from your online store periodically – it could be month to month, every 45 days, every six months, or a period of time that makes sense for what you sell.
The big idea behind the recurring customer is to offer something that can be consumed as a “subscription”, in which the buyer pays a stipulated amount frequently and receives the product or service within the specified period.
There are different types of businesses that use the recurring customer system, such as wine club subscriptions, pet products, personal care and cleaning, among other options.
6 benefits of repeat customers for your online store
Having a repeat customer can be the secret to making your store more profitable. But that’s not all. Check out the 6 main benefits of investing in a recurring purchase system for your e-commerce:
Profitability for longer
Recurring purchases allow the business to have greater predictability of the ticket achieved per period.
As a result, the online store sells more and generates more profit in the medium and long term for the same customer.
→ Read also: Is an Online Store Worth It? Discover the Benefits for Your Business
Customer loyalty
Complementing the previous point, a store's repeat customers are often loyal to the products or services they consume. In other words, they are unlikely to switch stores when they have a good shopping experience.
In other words, customer loyalty is one of the key points of online stores: a loyal customer shares the brand and helps with positive feedback.
Offer personalization
Keeping repeat customers also helps you create new and better personalized offers based on their current spending in your store.
In the case of product subscription systems, as you understand the profile of the recurring consumer, you can offer upgrades and new packages that make sense, and consequently increase your average ticket.
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Increased Lifetime Value
Lifetime Value ( LTV ) is a metric used to understand the value that a given customer has for your business in the long term.
Therefore, the lifetime value, when we talk about recurring customers, increases – a lot! As does the predictability of earnings and average sales ticket.
Decrease in investment in attracting new customers
Retaining and retaining a customer costs less than acqui indonesia phone number data ring new ones. Therefore, repeat customers are more profitable in the long run, compared to the costs of acquiring new customers.
But understand that your store must, yes, prospect new customers , in addition to investing in loyalty, to remain active and always present in the market.
→ Read also: How to make online sales? Tips on products, platforms and much more
Greater chance of nomination
Do you know what we mean by social proof ? Well, repeat customers are a great source of referrals and positive feedback for your business.
In addition to maintaining a closer relationship, stores with recurring sales systems have engaged customers and are more open to asking for opinions and evaluations on what is sold.
How to become a repeat customer in 5 steps
You already know the importance of having repeat customers. Now, we’re going to help you create a strategy to turn your business into repeat customers.
Keep your online store attractive
The first step to making customers want to return to your online store is to have an intuitive, beautiful and attractive layout. Therefore, it is very important to think about a visual identity and plan your branding .
There are many online store templates that help you maintain a style and personalization, within the specificities of your business. Check out the themes available to create your online store at Yampi .
→ Read more: What is Yampi's online store? Discover the differences and how to create yours
Determine the products or services to be sold
With the store ready and attractive , it's time to understand which products your audience consumes most and which can be offered periodically in a subscription system.
Recurring consumer goods, such as hygiene, makeup, personal care, cleaning, supplements, beverages and food, are the most suitable for this type of business. However, there are even subscriptions on the market for underwear.