Have you noticed the colors in the supermarket aisles? Have you noticed the difference between warm and cool colors in shopping malls, beauty stores, clothing stores, websites, social media...?
Colors that attract customer attention play a fundamental role in the world of sales; that is why companies incorporate different shades and tones in their products. If you manage to give the right colors to your brand's personality, you will surely attract the attention of your target audience .
In this article you will find details about:
the most striking colors for the human eye;
bright colors for a business;
What colors attract customer attention?
According to experts in the field , colors are basically sensations, perceptions and moods, which within the world of marketing, can influence the final decision to purchase a product or service.
According to an experiment by the Color Research Institute , colors that attract customer attention are strategically designed. As can be seen in supermarkets, for example, each aisle has a predominance of color by sector ; for example, cold colors for detergents or hygiene and warm colors for food areas.
Now, if a person can associate a color with an emotion or mood, then the statement that “seeing a color” allows you to remember the same emotion and mood is true.
And it's been proven that india phone number example consumer emotions influence purchasing behavior. Did you know that 50% of women and 47% of men make purchases when they are happy, while when they are feeling bored, 28% of women and 14% of men go shopping to improve their mood?
Meanwhile, Loyola University found that color can increase brand recognition by up to 80%. So a smart choice of colors that catch the customer’s attention is essential to your company’s success.
Each color sends out its own vibrations, which can attract, repel, calm or even stimulate the customer. You just have to find the combination that speaks to your consumers and causes the desired effect.
If you are interested in learning about other types of consumers, in addition to the emotional consumer, read: The 11 types of customers and their characteristics: everything you need to know to improve your relationship with your customers.
What is the best-selling color?
Understanding and mastering color psychology becomes essential when developing an appropriate brand image. It can also be a powerful marketing strategy that captures user attention and improves customer experience .
One study found that adding color to receipts more than doubled the number of users who noticed the offer within the first three seconds . Only 31% of consumers noticed the offer within three seconds. Another 21% caught it after three seconds. That means that even after they were given time, only about 50% actually noticed the promotion. This proves that using color to grab the reader’s attention is useful in the sales arena.
Theorists found that colors that are more striking to the human eye tend to trigger certain emotions in the viewer, thus creating greater relevance for a brand and more motivation for purchases.
Below, learn which colors are the most striking to the human eye and why they will benefit your marketing strategy, your chances of attracting potential customers, and increasing your sales of products and services.
Red: energy, movement, desire; this color should be chosen to stimulate the visitor and create a sense of urgency, which will encourage them to make a purchase. But be careful not to use it excessively because excitement can be counterproductive.
Blue: skill, wisdom, loyalty, reliability; it is a reassuring colour, intended for “serious” products, the favourite of banks and large companies, but also those in the justice, science and high-tech sectors.
Green: harmony, balance, nature; has a relaxing effect. It is preferred for products related to nature, the environment, sustainable development, organic products, but also tourism or health.
White: purity, cleanliness, virtue, safety. The colour of the health professions (doctors, nurses, etc.); it can be used to sell products related to this sector, but also to science and high technology.
Black: sophistication, elegance, power; recommended for luxury (fashion, beauty products, etc.) and marketing.
Pink: sweetness, sincerity, romance; most often used for products aimed at women and girls. But pay attention to the gradations; hot pink can be flashy, and light pink can seem too sentimental or sweet for some places.
The hues of a company can say more than you might think, so adopting bold colors for a business can not only strengthen the brand association but also impact sales.
Marketing experts analyzed the colors of the world's top 100 companies, as defined by their brand value, to explore the most popular uses of colors and found that blue appears to be the most predominant color, appearing in 33% of the companies studied.
Red comes in second place, found in 29 % of brands, and black or greyscale is the third most popular choice at 28%. Finally, 13% use yellow or gold.