3 Popular Platforms for Organizing Webinars

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Webinars are very popular nowadays. That is why there are many services for their implementation. Although these platforms are created for one purpose, their functionality is different. In this part we will tell you about three most popular services for organizing online presentations. All you have to do is choose the most suitable one.

Zoom
Zoom

Zoom is the market leader in video saudi arabia mobile number list broadcasting and video conferencing. It has a separate feature for video webinars.

Pros

Interactivity. Zoom allows you to hold conferences with up to 100 interactive participants. You can also connect up to 10,000 view-only participants to the webinar.

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Flexible customization. The platform allows you to create individual corporate design for email correspondence and registration forms. The target audience immediately understands whose webinar they have joined.

Integration with Facebook Live, YouTube and third-party services. This allows you to broadcast your performances live on social networks, increasing your customer reach.

Analytics: Zoom provides reports on the number of participants who registered and attended the webinar, poll results, analysis of listener activity, and their questions and answers.

Interactive whiteboard. You can directly during your presentation visually demonstrate something to those present by simply drawing it on the interactive whiteboard.

From listener to speaker. Zoom allows any participant to become a speaker. They will then be allowed to interact with the audience and share the image from the monitor or camera.

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Marketing automation. With Zoom, you can easily integrate video conferencing with various CRMs, as well as Marketo, Eloqua, Pardot, Salesforce, Kaltura, and Panopto services.

Monetization of webinars. Payment via PayPal, Eventbrite, and CVent is implemented. However, it should be said that not all payment systems operate in the Russian Federation.

Change the background. Zoom will liven up your presentation by setting up a suitable background. Instead of a boring room, you can place the Brooklyn Bridge, a space landscape, or any photo that fits the theme of the webinar behind you.

Cons

Price: Quite an expensive platform if you need to organize conferences for more than 100 participants.

Unstable operation. Zoom sometimes experiences outages, and the connection quality is unstable. This is associated with the increased load on the platform due to the pandemic.

There is no branding of the webinar room so that people immediately understand where they have entered.

Conclusion: Zoom is a great international platform with many useful features, but it is quite expensive if you need to host webinars for a large audience.