et for orchestrating your marketing automation campaigns. It allows the different applications and systems used in your campaigns to communicate and exchange data in an automated manner. They also allow you to manage your campaigns without going through the interface!
It is therefore crucial that your CRM solution is not isolated, that it has robust APIs, easy to use for technical personas, and that it has a large ecosystem of partners .
Discover our partners
Performance measurement: exploit your results with your CRM
Last but not least, to measure the results of your actions, your CRM solution must offer you the possibility to analyze several performance indicators taking into account all the channels you use. It must also be able to transfer this data to a third-party analysis system – such as Business Intelligence tools – to facilitate the development of detailed reporting.
cuckoo
Protect your data
It is not just the functional criteria that need to be taken into account when choosing your CRM solution; the security of your data is also a priority. Theof sensitive data such as dates of birth and purchase histories. It is therefore essential: to guarantee a high level of security with strict access to this information; to be vigilant about the location of the data and its host. The CRM solution must also meet your convictions regarding data prote точен список со броеви на мобилни телефони ction and comply with the rules in force in your country. In France, for example, the General Data Protection Regulation (GDPR) imposes strict standards regarding data confidentiality. Make sure that the chosen solution meets these requirements!
Read the dedicated article
At Batch, we of course believe we have a quality answer to all the issues listed in this article. Which one? Our very intuitive omnichannel CRM solution ! Let's discuss it?
cuckoo
Good to know!
Don't neglect support on your platform: most solutions let you tinker without help, you don't really know what you're doing or what has an impact. At Batch, this is not our philosophy, as evidenced by our 4.96/5 CSAT score.
Discover Batch’s differentiators
Scalability
Bet on duration and robustness : the Emailing solution you choose must be able to cover your needs today but also tomorrow. Your scenarios could be more and more complex and specific? Your contact base too? Make sure that the solution can withstand the shock of your growth!