The role of market research in business sustainability

[rUparaHmaN012]

Market research is key to understanding customer needs, which promotes sustainable business development. The use of market research allows us to identify trends and adapt strategies to consumer expectations. Business examples show how effective market research contributes to innovation in sustainable development.

Conducting market research poses challenges that must be addressed in business strategies. The future of market research will be closely linked to the growing need for sustainability and social italy phone number data responsibility. More details below. Sustainable development is a concept that combines economic growth, environmental protection and social justice. It comprises three main pillars: economic, social and environmental.

The first focuses on ensuring access to the basic necessities of life, such as food, water and energy, while promoting sustainable economic growth. As the Brundtland Report stresses , development must take place in a way that does not limit the opportunities of future generations.

The second pillar is to build fair societies where it is crucial to ensure equal access to resources and education for all sectors of society. This access is essential for everyone to develop their potential.