Facebook pages are mandatory digital spaces for any type of business, regardless of its nature. They have become one of the natural places for coexistence and interaction between customers and the brand. In addition, it is a platform that cannot be missing in a good web positioning strategy.
However, having created a company page and publishing some articles and corporate information will not automatically make you successful. You must implement the following practices and progressively your virtual community will increase and contribute to increasing your business's turnover.
Strategy: Determine the strategy you are going to use general managers mailing list on social media. It is important to note that this strategy should not be in your head or that of your community manager, it should be written in great detail. The strategic plan should make it very clear what type of content is going to be published on each social network.
Frequency: Be very consistent and coherent with the strategy you have established. Maintain a publication rhythm so that users feel listened to and cared for.
Ease of reading: As a general rule, don't write texts that have more than 6 lines, even less. Internet users never have time and will hardly stop to read more than 4 lines.
Professional images: Use quality images, whether your own or royalty-free. If you miss a pixelated image, it will reflect badly on your company.
Self-promotion: It's obvious that you should share corporate information and advertise your products and services on your Facebook profile, but don't indulge in spam or aggressive, compulsive promotion. Don't even think about liking your own posts.
Don't forget your goals: even though you are on the social network to chat and interact, you cannot forget your main goal, which is to create branding, position your brand and increase sales.
The goal of any business is to make money and every strategy should be focused on that. Your social media plan should aim to give your customers and potential customers a direct window into your brand so you can use their opinions and comments to improve your products and services.
It is also known that users generally use Google to search for what they need and social media has become one of the main factors that the search engine takes into account to position a website. Follow these recommendations to the letter and it is more than likely that you will be successful on Facebook.