Myths and Truths about Email Marketing

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Email Marketing is more alive thanks to better technologies. However, there are myths surrounding it. Let's reveal some important truths about this strategy.

Myth: Buying email lists is a valid strategy to increase my contact base.

Truth: Buying lists is bad and unethical. It brings in uninterested contacts. It is better to acquire your contacts naturally. On your website, create ways for people to sign up to receive your content.

Myth: The more emails I send, the better my results will be.

Truth: Sending too many emails australia telegram data overwhelm your contacts. This causes many to unsubscribe or lose interest. Sending only what is relevant is more effective.

Myth: Settings like SPF and DKIM guarantee delivery of my emails.

Truth: SPF and DKIM help validate your emails. But they don’t guarantee that they will be read. Keep an eye on these metrics to improve deliverability.

Myth: Email marketing is just a sales channel.

Truth: Email marketing goes beyond sales. It’s a way to build relationships. Offer content, educate, and guide your leads. This way, you increase customer loyalty.

Email marketing, when used correctly, is very effective. However, it is crucial to follow good practices. It is not enough to rely solely on it for your digital success. Diversify your strategies and keep an eye on the metrics.

Conclusion
Today, email marketing shines in Brazilian digital marketing. Many experts say it is essential. It even surpasses organic search and social media in effectiveness.

Email marketing brings a great return on investment. For every dollar spent, the return can reach US$36. So, we can see how this strategy makes a difference.

A recent study, the State of Marketing 2022, showed the value of email marketing. More than 1,600 experts agree that it helps to understand how campaigns are performing. This includes knowing how many people open and click on emails. They also talked about the importance of personalizing the content of emails.

In short, email marketing can help you in many ways. From improving your brand’s reputation to increasing sales, it has great potential. By observing how people react to your emails, you can adjust and improve your strategy. This way, you can achieve incredible results. Don’t forget to consider email marketing. It could be the key to your success.