Strike up the right influencer partnerships

[robiulhasan]

With timely social media updates surrounding the tournament’s action and engaging in-app coverage, ITV is on a mission to bring women’s soccer to the forefront of public consciousness.

Broadcasting colossus Telemundo is taking a similarly extensive approach to its Spanish-language coverage this year. The broadcaster will publish inspirational multi-channel content, in addition to broadcasting all 64 matches across its network. Not only is this a flagship moment for Telemundo—this all-encompassing effort will offer an outstanding brand experience to Latino/Latina soccer fans across the globe.

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The Women’s World Cup 2023 offers great opportunities for partnering up the right influencers and connecting with droves of highly engaged soccer fans. Influencer marketing is an ever-powerful force, and the lead up to this year’s tournament has already seen its fair share of action.

According to data analysts Gracenote Nielsen, Alisha Lehmann of Aston Villa and Switzerland is this year’s top-ranking influencer so far. With branded posts that are worth three times more than any other female player in the World Cup, Lehmann has emerged as a media powerhouse, with many top-flight brands likely to want to team up with her on brand-boosting content during this year’s tournament.