Product delivery is essential. Slow or incorrect delivery can damage your reputation and sales.
Choose a platform that suits your needs
Choosing an e-commerce platform is a very important decision. So take your time to study and fully understand the competitive advantages of Mangento, Woocommerce or Prestashop.
Take into account the design of the store:
You should not neglect the design of the store. It must meet general managers email list usability criteria and be 100% responsive. Nowadays, a significant percentage of users browse through mobile devices. Don't neglect them.
Take care of the images
Take care of your product images. If they don't look good, customers won't trust them and won't buy. The more attractive your images are, the more likely you are to sell.
Payment method: facilitates the payment method, opens up sales possibilities: different types of cards, cash on delivery, PayPal, etc.
Offers and promotions: Display offers, discounts and promotions on your store's homepage. People always like to save some money.
Affiliation: use affiliate systems, these types of platforms will help you sell more.
Web positioning: take care of your store's positioning. Invest in SEO and SEM. Being on the first page of Google will make you more accessible to potential customers and your turnover will increase exponentially.
Measure Results: Don't neglect the metrics offered by Google Analytics and Google Webmaster Tools.
Measure conversions: Conversions are your ultimate goal and you should measure them from day one.
Start a news blog: content is king when it comes to SEO and one of the things that will bring you the most traffic. Your customers and potential customers will love staying informed about your products, services and related topics.
Social media: having a presence on social media is more than a luxury; it is a necessity. These platforms are tools for communication and interaction. Use those that best fit your business model to create virtual communities around your brand, which, together with the regular updates you make on your corporate blog, will be an unbeatable duo in your digital marketing strategy.
Customer service: Take care of your customers as if they were your greatest asset. Being an online store doesn't mean you shouldn't provide them with unique, personalized attention. The idea is to win them over so that they become repeat customers.