12 Tips to Increase Your Conversions on Twitter

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With 271 million monthly active users and over 500 million tweets sent daily, Twitter is one of the most popular social platforms for brands. But to grow your business with Twitter, it's not enough to just tweet for the sake of tweeting - you also need to measure your efforts and analyze them to evaluate your performance . To do this, we'll explain how to  increase conversions on Twitter .

According to a study , only 34% of marketers use Twitter to netherlands phone numbers successfully generate leads , that is, to attract an audience interested in their products and services. This leads us to assume that there are 66% of marketers whose brands are present on the popular microblogging network who are not taking advantage of the benefits it offers them.

Based on this premise, Hubspot and Marketing Domination Media created the following infographic in which they gather 12 key tips that will help you increase your conversions on Twitter, backed by statistical data.



Image: DollarPhotoClub 


Increase Conversions on Twitter: 12 Effective Practices
1. Alternate between “title tweets” and “copy tweets”
According to a study conducted by Hubspot in June of this year, the average number of clicks per tweet with copy (short description) was 98 clicks , while the average number of clicks per tweet with a title was 110 clicks .

 

2. Include shortened links to boost engagement
Tweets with links included not only generate traffic to your preferred sites, but also amplify your message by reaching beyond your followers, which is why it becomes a key strategy to achieve increased conversions on Twitter.

Link clicks are the biggest way users interact with content, accounting for 92% of all tweet interactions .

[Tweet “Tweets containing links receive 86% more RTs than those without links”]

 

3. Use eye-catching images
Tweets with images receive 18% more click-through rates, 89% more favs, and 150% more retweets. In addition to being able to insert images from Twitter itself, Buffer also offers the option to attach images under the link pic.twitter.com (the only format in which images are displayed on the timeline).



Performance of tweets with images vs. without images | Image: Salesforce

 

One way to increase conversions on Twitter is by using images strategically. For example, if your goal is to increase traffic to your blog, use eye-catching images that don't give away all of your content (like an infographic image might).