Email frequency

[robiulhasan]

- How often will subscribers hear from you? The truth is, any number of frequencies work if communicated well and value is provided. We've covered before how Holla uses daily deals in their retention marketing strategy to drive repeat purchases.
Types of content - Further, subscribers should know what types of content they will receive. Types of content include promotions, news, events, contests, as well as format, rich media, or ongoing series.
Value proposition - Finally, it should be clearly communicated h cell phone database ow the reader will benefit from continuing to interact with your brand. Importantly, the welcome series ought to set the tone for how they will be rewarded.
4. Offer choices for personalization
Content personalization, ideally based on previous behaviors the reader took, should be utilized to create compelling offers.

However, often you don't have enough information about customers when they first opt-in. One excellent way to insure relevancy in these scenarios is to offer choices for email personalization.

Amazon is an excellent example.

They've grouped their email communication by both domain and frequency. At any time, customers can let Amazon know exactly what types of products they are interested in hearing about - and how often.


Above, Amazon gives you a number of choices in what types of content you want to receive from them.