The sophistication of mobile analytics will depend on telegram service saudi arabia your business strategy and the resources you can allocate to mobile app development. Adding such analytics features opens the door to increasing sales by reaching your customers proactively with personalized offers.
To see how these all of these advantages of mobile commerce work in practice, check out this case study of an award-winning mCommerce app we developed for a leading footwear retailer, CCC.
ccc mobile commerce app
6. Better customer experience
Companies are fighting for the attention of customers. The increased competition means that delivering unique and personalized customer experience is more important than ever. The increasing importance of experiences is one of the most important trends in mobile app development.
Here are a few unique ways in which mCommerce apps offer a great user experience:
The advantages of mCommerce lie in the consumers’ familiarity with how smartphones and other mobile devices work. Most people know how to navigate to the desired product in just a few clicks. Developing smooth navigation inside your app is enough to nudge users in the right direction.
Don’t forget that customers use mobile devices to communicate with other people. That’s why it makes sense to include social media integrations. App users can then easily share their opinions, talk about your product, or even ask for advice from the community.
Add a few exclusive features such as personalized discounts and push notifications, as well as various payment options to elevate the experience with your product.
A recent survey revealed that 69% of customers prefer to review a product on their phone than speak with an in-store sales rep. Consumers like to research products before buying them, and carrying a mobile device with access to the internet provides them with an option to do that. If you have brick-and-mortar stores, you can enhance the in-store experience by equipping your app with particular features. For example, you can send notifications with personalized promotion based on the buyer’s shopping history or help shoppers navigate inside your store and find the products they need quickly.
What other features do successful mobile commerce apps need? Read this article presenting 24 must-have e-commerce mobile app features.