In the early days of SEO, dating back to the late 1990s and early 2000s, keyword research was relatively straightforward.
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Marketers focused on a few high-volume keywords that were relevant to their business and tried to rank highly for them by incorporating them into their website content, meta tags, and other elements that search engines email list australia used to determine relevance and ranking.
At the time, search engines relied heavily on the use of specific keywords and phrases to determine a website's relevance to a particular query. This gave rise to a phenomenon known as keyword stuffing, which involved adding a large number of keywords to a web page, often in a way that made no sense to human readers.
While this tactic could help websites rank higher in search results, it often resulted in a poor user experience and was ultimately considered a spammy and ineffective strategy.
Over time, search engines began to evolve and become more sophisticated in the way they ranked websites. Specifically, they began to look for a broader range of keywords and key phrases related to a particular topic, rather than just a few specific, high-volume keywords.
This change in search engine algorithms forced marketers to focus on creating content that uses natural language and covers a wider range of topics related to their business.
As a result, keyword research has become more complex and nuanced. Instead of simply identifying a few high-volume keywords, marketers must consider a range of factors, including search volume, keyword difficulty, and relevance to their target audience.
They should also think about how keywords fit into the broader context of their content strategy and how they can be used to create high-quality, engaging content that resonates with their target audience.