The financial services sector is a great buy uk email list example of this. Once fintech startups gained steam and successfully delivered new products to increase customer bases, the entire sector was forced to reshape its approach to customer service. New financial products, the rise of mobile banking applications, and hyper-personalization are just a few of the many trends that appeared since then.
But let’s focus back on digital transformation itself. What does it mean for your business?
Digital transformation refers to the process of integrating digital solutions in different business areas. Ultimately, the goal of digital transformation is changing how your company operates and delivers value to your customers.
The essence of digital transformation isn’t digital tools and technologies. It’s not about sprinkling new solutions across your company. It’s a cultural change that allows companies to experiment, challenge the status quo, become nimbler and more responsive to the constantly evolving customer needs.
If you want to go deeper into the meaning of digital transformation, check on these articles:
What is digital transformation? Definition
The role of mobile apps in digital transformation
6 key benefits of digital transformation
benefits of digital transformation
provide even better service.