In the e-commerce sector , you can group by product category : sweatshirts, t-shirts, pants... or you can also group by page type : landing, product category, product, checkout... The interesting thing about page types is that you can quickly and easily change their design using a template. So, for situations where you want to increase the conversion rate in one of the steps of the funnel, separating content groups in this way can be very interesting.
The flexibility of GA4 allows you to create multiple philippines whatsapp number example content groups , we would simply have to do the same thing that we will explain now, but create a new parameter like content_group_categories; and then create a dimension in GA4 with this parameter.
Benefits of creating Content Groups
Grouping the pages of a website benefits us in the following ways:
Save time by filtering . Previously, we would filter in Google Analytics to see this information, or create a dimension in a Looker Studio dashboard.
General idea of the website . For websites with too many pages, what we see in the Page Path or Page Title tab are the best according to the metrics, but we cannot have a general data of each section. For this reason, when creating content groups we can see the performance in a table with few rows.
Steps to create Content Groups in GA4 with Page Path
To do this, we are going to work with our great friend Google Tag Manager . Although, before starting, the GA4 tag must be configured .
That said, these would be the steps:
We create a new variable.
We choose the RegEx Table variable type .
Within Input Variable, we choose the one that suits us best, for example Page Path .
In the Pattern column we add the paths without the slashes. And to include several within the same one we separate it with a vertical bar. For example: camisetas|camiseta|t-shirt.
In the Output column we write the content group without spelling mistakes: t-shirts.
We check the Set Default Value box with the value Other group.
In Advance Setting , we deselect Full Matches Only and Enable Capture Groups and Replace Functionality.