Thanks to its capabilities, companies can create unique messages and tell distinctive stories about their brand, which is why they do not hesitate to explore and take advantage of topics relevant to society to enhance both their reach and their image.
One of these hot topics is sustainability . According to a SEMrush telegram philippines study based on Google searches carried out in 2023, it was the topic of greatest concern for Spaniards . Therefore, companies cannot work with their backs turned to this situation in a world that is increasingly aligned with the Sustainable Development Goals (SDG) .
From this need arise Corporate Social Responsibility (CSR) strategies that are already present in 95% of national companies and which, of course, include the implementation of sustainable content marketing plans .
Sustainable marketing
What is sustainable marketing content?
As we have just seen, the vast majority of organisations are committed to society and are concerned about its problems, such as climate change . So, in addition to adopting practices that are responsible towards citizens and the environment, they also strive to promote them and show an exemplary attitude.
Nowadays, it is almost impossible to conceive of a brand building process without taking sustainability into account , because environmental and social aspects blend in with other more classic elements of branding , such as corporate culture and values, operations or communication . It is about working and growing sustainably, and also telling others about it in order to demonstrate commitment and project the most positive image possible.
It is in this context that sustainable content marketing makes perfect sense, as it helps us build and transmit a message of respect for the environment , show our involvement, spread good environmental practices and, ultimately, align our brand with the concerns of society.