Step 1: Collect data
The first step in analytical work is collecting data. The larger the information base, the more accurate the analysis can be.
Step 1: Data Collection
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It is possible to collect statistics like this:
sales information, which shows the number email lists uk of transactions, average purchase price, total revenue and profit;
information about specific products or their categories;
performance reports for each department or manager;
sales data in different regions (geographic distribution);
Reviews and feedback from customers.
Data collection can be done at different frequencies, such as monthly, quarterly or annually.
Step 2: Study the collected information
It is necessary to systematize the obtained data, focusing on important aspects in accordance with the required metrics. Examples of use:
To study business trends, you need sales data compared to previous periods;
To analyze the customer base, it is important to take into account the total number of consumers and detailed information on transactions for a specific reporting period;
To assess the level of demand, you will need sales statistics for each product category for several similar periods.
Thus, already at the stage of collecting and structuring data, it is important to clearly define which indicators will be analyzed and what methods will be used for this.
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Step 3: Research
Reports and statistics can be viewed from different aspects:
sales volume;
dynamics of change;
structure;
assortment.
By analyzing several indicators simultaneously, it becomes clear which products are popular at different times. This makes it possible to identify seasonal changes in demand and evaluate the impact of promotions, sales and advertising campaigns.
It is also important to analyze the performance of each outlet within the entire network, as well as evaluate the performance of managers and contact center operators.
For more successful sales management, it is recommended to conduct a detailed analysis. This will help identify the most popular products and services, as well as identify weak points in the company's work.
Stage 3 research
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In addition to basic metrics such as revenue, number of sales and average check, the following aspects should be analyzed:
the performance of each outlet - this is especially important for companies with a wide network of retail stores;
the productivity of each employee , be it a manager or a contact center operator, such analysis is extremely important for online stores and companies that trade remotely;
efficiency of interaction between different departments - this is of particular importance for transactions involving several departments, especially with multi-layered contract approval, as well as for organizations with a multi-layered structure, in-house production and complex logistics.
Manual data analysis is not the most productive strategy. It is recommended to use specialized tools to automate routine processes. They allow you to quickly process large volumes of data and identify hidden trends.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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